REAL TIME MARKETING VIDEO EXPERIMENT
Attending the Wildflower Triathlon this weekend, I decided to try a video experiment with “real-time marketing." In addition to tweeting live updates as a ghosttweeter via Linsey’s twitter account (also real-time marketing), I decided to shoot and edit a video of the race via my iPhone. Granted, the video lacks plenty of polish–but to serve the purpose of a Race Day Video posted within minutes of Linsey crossing the finish line–I think it worked.
I’m still amazed by this little device we call the iPhone. I think I’ll try it again at the Hawaii 70.3.
More importantly, Linsey finished 2nd and continues to inspire me with every step she takes in her triathlon journey.